10 Second Advertising
If you are looking for the most inexpensive national television exposure available: You have found it! National 10-Second advertising spots offer clients the most efficient national
television buy available, offering low per unit rates that allow for advertising exposure that can have the dual goals of both broad audience reach as well as high frequency of exposure. All of this on
top-rated syndicated and network television programs at reasonable budget levels. Read on to find out more on how you can stretch your advertising dollars and receive national television
exposure...
Most Efficient National Television Buy There is no better,
more efficient use of national television media dollars than 10-Second National Advertising Spots. 10-Second spots offer a low cost way to reach a national audience with your advertising message. Compared to
national commercials and print advertising, the cost per consumer reached is the lowest for these 10-Second spots.
Reach AND Frequency 10-Second Spots provide combined advantages as a source of both the extensive reach
of national television viewer impressions AND the ability to build frequency of exposure due to their low unit rates. For the cost of one prime time 30-second commercial, an advertiser could deliver
70 or more 10-Second spots! Low Unit Rates The prices
for 10-Second spots are just a fraction of commercial rates, yet they deliver the same national viewing audience of the program. Compared to 30-Second rates in the same programs, 10-Second spots run between
10 – 25% the cost. Directed Viewer Interest/Heightened Viewer Awareness Unlike regular commercials, 10-Second spots traditionally are part of the show content, thus "standing out" rather than "blending in". Whether
identified as "Closed Captioning Sponsors," providers of "Promotional Consideration" or products/services offered as "gifts" to game show contestants, these spots are
specifically referred to and the viewers are directed as to the reason for the information that follows. This heightens the viewers awareness of the spot, which may account for the fact that recall of these
10's is 60 or 70% that of a 30-second commercial but reach the same number of viewers. Target Your Audience
There are a vast array of programs that offer 10-Second spots all of which target specific demographic and lifestyle viewer categories. An analysis of
audience breakdown and show content help us to identify the programs that best suit your target audience. We can then present a comprehensive 10-Second advertising proposal for your consideration. To find out a listing of the television programs which offer this inexpensive form of national exposure click on... [ All Programs Available ]. [ return to TV Advertising ] |