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CNN Headline News
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ANNOUNCING NEW PRIME TIME
HOURS
AVAILABLE
STARTING 
OCTOBER 2002 FOR CLOSED
CAPTIONING SPONSORSHIP SPOTS!
A newscast that's faster, with more news, and focused on what you need to know. Rebuilt from the ground up, Headline News boasts a new set as well as a new state-of-the-art look. THE GOAL: delivering the latest news just as soon as it happens, keeping viewers informed.

CNN Headline News offers a complete, concise national newscast every half-hour. Providing a maximum of information in a minimum of time, Headline News is perfectly positioned to suit today's hectic lifestyle. Throughout each half-hour, this vital news channel offers a concise view of the world from hard news to the latest in business, sports, health, entertainment and more.

Closed captioning sponsorships not only offer your company advertising time; they also provide a source of public relations value by identifying your company as a provider of financial support for the hearing impaired. Through your sponsorship, you are allowing this group full access to important and vital news information provided on CNN Headline News.

Nationally broadcast Closed Captioning Sponsorships are available to corporations that are interested in exposure to this hard-to-reach target audience of intelligent and affluent business professionals. We offer the opportunity to receive exposure seven days per week for as low as $300 per exposure during the daytime and $350 per exposure during the evening!

The Closed Captioning Sponsorship consists of 10 seconds of exposure utilizing a fully self-contained videotape spot placed adjacent to the Entertainment segments. In addition (and at no extra charge), each advertiser will receive a 5-second billboard exposure identifying the company or product as the sponsor by featuring a corporate or product logo at the top of each hour.

Visit the Web Site: http://www.cnn.com/HLN/

Exposure Times: Day Rotation: 6 a.m.- 5 p.m./ Monday-Sunday

Evening/Prime Time Rotation: 6 p.m.- 2 a.m./Monday-Sunday

Unit Buy: Each Weekly Unit consists of (7)10-Second Spots (including billboards) Monday-Sunday of any given week.

Audience Profile: Upscale, educated and business oriented. HH Average Income $70,000

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